LinkedIn rolls out new tools for better user engagement

San Francisco, August 12 (IANS) – Professional networking platform LinkedIn has announced that it is introducing a new tool to make it easier for users to create visual content that helps them stand out and inspire their professional community.

The company saw a 20 percent year-on-year (YoY) increase in users adding visual content to their posts on the platform. Among the new tools, users can now add links to clickable images or videos.

“Now you can encourage your followers to take further action on or off LinkedIn simply by adding clickable links directly to your images and videos to direct your audience to your website, upcoming event, latest newsletter or behavioral resource. others,” the company said in Pos.

To add a clickable link, create a new mobile post with an image or video, tap the Add Link icon, add your custom URL and link text, and publish.

This feature will roll out in the coming weeks. Users can also create quick and engaging posts using templates.

“If you’re looking for an easy way to make text posts stand out in your feed and grab your audience’s attention, we’ve created a template just for you,” the company said.

Open the share box or tap Publish to mobile and then Use templates – from there you can easily create visually appealing content for your audience.

Choose from dozens of customizable backgrounds and fonts, add your own text and click share.

“You can even add a clickable link to the template to drive action from your audience. You’ll see this feature roll out in the coming weeks,” the company said.

The platform also said it has started rolling out carousels, a new content format that allows users to mix images and videos to help their community learn in an easy-to-digest way.

From step-by-step how-to guides to tips and tricks and industry trends, carousels can help users share content in a visually appealing, draggable format.