Today social media is full of different marketing channels and every business wants to invest in a channel that will give them effective and tangible results.
Today, Instagram has proven to be one of the best social media platforms that can provide great opportunities for business development and growth. Recently, Instagram reached the milestone of one billion monthly active users and buying likes Instagram is the second most popular social media site after Facebook.
Social media platforms have made it easier for brands to reach their consumers. Any business can promote their brand very easily and that is why social media platforms are used by 85% of businesses worldwide. On Instagram, businesses are given a great opportunity to make an effective impression on customers as 1 billion Instagram users visit around 200 million business accounts every day.
Introducing the ideal customer to the brand is the main goal of brand awareness. Increasing brand awareness on Instagram is necessary for businesses as Instagram is a platform that offers businesses the opportunity to reach new, high-intentioned audiences. Instagram offers its users features such as hashtags, location tags and “discovery” that help users find products and brands that interest them.
Let’s take a look at some tips that can help you increase brand awareness on Instagram.
Form a good visual identity and brand personality
When we talk about brand awareness, the first thing we should prioritize is the visual identity of the brand. As we discussed above, Instagram has around one billion monthly active users. To find potential customers among them, the visual identity of the brand must be unique and memorable.
To build a unique and memorable visual identity, you need to focus on basic key areas such as:
Logo – A logo is something that should be prominently displayed on your profile as your main profile picture.
Brand Fonts – To make your content unique and memorable, you need to use good fonts throughout your Instagram profile.
Branded Look – Use the same branded colors to give your profile and content an attractive and branded look.
Use search engine optimization effectively
Many users don’t realize that Instagram offers search engine optimization, which can be very valuable and create a lot of opportunities for businesses. The search engine optimization offered by Instagram is slightly different from Google and other search engines. By using some simple search engine optimization hacks, you can easily increase the visibility of your brand on Instagram.
There are some special sections on your Instagram profile where you can put your SEO keywords as your username; Your Instagram username is very important because it allows users to search for you. Your username should state your company name very clearly. You can also focus on your account name and bio.
Strategies for ideal customers
Brand awareness is not just about increasing the number of followers on your Instagram profile, but since you are a business, you should focus on creating strategies to reach your ideal customers extensively. Despite one billion active users, there will only be a small percentage of people who are interested in your brand and products. To reach this group of people, you must develop an effective strategy
Use hashtags effectively
When it comes to hashtags, most people ignore them because they are of no use, but as a brand you should know that posts without hashtags are 12.6% less likely to reach people than posts with hashtags. If you are a business that wants to reach more people who can become your ideal customers, you should start by doing hashtag research. Effective hashtags also increase your brand’s visibility and are easy to share.
Working with influencers
Working with influencers is one of the best ways to reach new and ideal audiences with your brand. Digital influencers have been shown to be around 61% effective in attracting new people to their brands and products.
Instagram has proven to be the best platform for brands looking to collaborate with influencers as there are many popular influencers who entertain people every day. With the right influencers, you can increase your brand awareness
Instagram has proven to be one of the best social media platforms for product branding by businesses worldwide. It has also helped many new startups to appreciate and reach great heights.
With around one billion monthly active users, the platform benefits both service and product based businesses. Instagram offers many ways for its users to reach the ideal audience and build a strong business foundation. Brands can get amazing opportunities by using this platform.