Google Adds Visual Search Features In Shopping Video Push

Oakland, CA: Google users will soon be able to combine images and text in search queries, a feature launched Wednesday that could help Alphabet Inc. expanding its role in e-commerce and dominating online video.
The new feature will appear in a few months via the Google Lens search tool, the company announced at its ongoing Search On conference. Google said in May that advances in artificial intelligence software would make this possible.

“With this new feature, when viewing a photo of a shirt, you can tap the lens icon and ask Google to find the same style for you – but on a different item of clothing, such as a shirt. B. Socks,” said Senior Vice President Prabhakar Ragavan.
“This helps when you’re looking for something that’s hard to put into words.”

The technology is also being sorted into videos, including Google’s YouTube, which is now the world’s largest streaming service.

“Your bike is broken, Amajig, and you need instructions on how to fix it,” said Raghavan. By focusing and setting the search mode, it’s easier to find the right moment in a video that can help.

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Users can search for reversed images while browsing the Google iOS app or Chrome desktop browser. Selecting an image extracts a similar online preview that can help shoppers buy the item shown in the photo and ultimately direct them to Google Shopping, a competitor to Amazon.com Inc.

Another priority is finding more articles. Google says it has licensed free apps to create addresses for governments and organizations, to map routes and to assign addresses to businesses and households that are not yet listed on Google Maps. The app could cut the time it takes for governments and organizations to assign city addresses from year to week, Google said.

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