Apple Updates App Store Payment Rules to Allow Developers Contact Customers Directly

Apple updated its rules on the App Store to allow developers to contact consumers directly about payments, with discounts in legal agreements with companies that challenge tightly controlled markets.

According to App Store rules updated on Friday, developers can now contact customers directly for alternative payment methods, beating Apple’s commissions of 15 or 30 percent.

The iPhone maker said, “As long as this request remains optional, users can request basic information such as name and email address.”

Apple proposed changes to legal agreements with smaller app developers in August.

But the discount is unlikely to please a company like developer Fortnight Epic Games as the tech giant is embroiled in a dispute over its payment policies.

Epic has filed a lawsuit aimed at violating Apple’s control of the App Store and accusing the iPhone maker of monopolizing its stores of digital goods or services.

In September, a judge ordered Apple to give up control of its payment options in the App Store, but Epic said it did not prove a breach of trust.

For Epic and others, the ability to direct users to a payment method in the app wasn’t enough: they wanted players to be able to pay instantly without leaving the game.